New parking signage goes live

New electronic signage showing parking availability has been installed in roads approaching the town centre.

The new signs show the number of available spaces in each of the town's council-run car parks - the multi-storey in Gascoyne Way, St.Andrew Street, London Road and at Hartham - a total of 726 spaces.

The purpose of the signs is to improve wayfunding and reduce congestion in the town centre as people drive around looking for somewhere to park.

It is also hoped that the signs will counter the narrative that there's inadequate parking in the town.

Councillor Vicky Glover-Ward, Executive Member for Planning and Growth at East Herts Council, said: "We always encourage people to use public transport or travel by bike or on foot where possible, but we know that some journeys will be made by car, especially for people travelling from further away.

"There has been a perception that parking in Hertford is limited, but that isn't the case. This scheme is about making Hertford easier to visit and enjoy. By providing clear, live parking information on the main routes into town, we can help reduce congestion and the resulting air pollution and, we hope, attract more visitors and support local businesses."

Councillor Ann Woodward, Chair of the Development and Leisure Committee, Hertford Town Council, commented: "Hertford Town Council is delighted that the Variable Message Signage project for Hertford is now complete. Informing drivers about parking spaces in and around our historic town will reduce traffic congestion and unnecessary journeys, by providing live parking availability. A project of this scale takes time and a real collaborative effort across Councils. Hertford Town Council is proud to contribute to this environmentally sustainable initiative, that saves Hertford’s residents, and visitors, time looking for a parking space while improving the overall air quality. We hope that this will also have a positive impact on Hertford's local businesses, with an improved welcome for their customers, to our unique and vibrant town."

The project is co-funded by Hertford Town Council and East Herts Council via the UK Shared Prosperity Fund. The cost of the project is £165,310, with £65K provided by the town council.

Updated 30/4/26 to include councillor comments.